Lloyds’ black horse gallops through Britain in emotional new advert

The iconic black horse is back for a new Lloyds Bank advert to tug on viewers’ emotions.

The new clip, titled Forever Forwards, was again the work of creative agency adam&everywhereDDB and The Devil’s Horsemen and was released on Monday (21 September). The companies were also behind the popular By Your Side, For Your Next Step and The Running Of The Horses campaigns for the bank.

Please click here to read the rest of the article as it appears on the Horse and Hound website.

Article written by: Lucy Elder